The EuroMillions jackpot will hit an estimated €185 million after no winner emerged last night.
The prize money, which would create the biggest ever winner in Europe if a single ticket holder scooped the lot, will now roll over again to Friday's contest.
The current biggest lottery winner in the United Kingdom is an anonymous ticketholder who scooped a £113million prize last October.
On August 22, 2009, a single ticket winner won Italy's SuperEnalotto jackpot, which was 147,807,299.08 euros (£128.3 million at the time).
The EuroMillions jackpot can grow to a maximum of 185million euros.
If no one wins this Friday, jackpot will be frozen until a lucky player matches all 5 main numbers and 2 Lucky Star numbers to win.
Any prize money which would have boosted the current jackpot above this level will be passed down to the next prize level in each draw, boosting the payout for those winners.
The winner would be the equivalent of 418th on the Sunday Times Rich List.
HOW TO PLAY FOR EUROMILLIONS
Players select five numbers between 1 and 50 and two Lucky Stars from 1 to 11.
The EuroMillions draws normally take place in Paris, and players must match a minimum of two main numbers to win a prize. Match five numbers and both Lucky Stars to win the jackpot, or a share of it.
Previously, Britain has had a number of huge prize winners, some sharing jackpots in excess of £100million.
Nigel Page and Justine Laycock from Cirencester won £56million in February 2010 after sharing their prize with a Spanish winner.
And three months later an unnamed British ticket holder won £84.5million.
Four years ago Angela Kelly, a Royal Mail administrator from East Kilbride, Scotland, won £35.4million, which at the time was the largest lottery win in the UK.
For those looking to history to influence their choice of number, a National Lottery spokesman revealed the most, and least, frequently drawn numbers.
The most frequently drawn main number is 50, having been drawn 58 times, most recently on 28 June 2011. The least frequently drawn main number is 28, drawn 28 times, last on 27 May 2011.